WTC Marketing and Communications Manager

Description

The World Trade Center (WTC) is a mixed-use campus with a rich and complex history, owned and operated by The Port Authority of New York and New Jersey. The 16-acre campus is a center for reflection, commuting, shopping, visiting, working, learning, and engaging; home to the Oculus/Transportation Hub along with dozens of retailers, One World Trade Center, 3 World Trade Center, 4 World Trade Center, 7 World Trade Center, the 9/11 Memorial & Museum, Liberty Park, Saint Nicholas National Shrine, and the future Ronald O. Perelman Performing Arts Center, 2 World Trade Center, and 5 World Trade Center.

The World Trade Center Department operates and maintains all public space and infrastructure at the campus, while working closely with our stakeholders, tenants, and business partners, who run commercial and institutional portions of the campus.  The Department’s mission is to operate, maintain, and promote the WTC by leading cooperative efforts to enhance the general public interests and experiences, by overseeing regulatory guidelines, and by managing relationships through open communication and teamwork, preserving the WTC’s status as a landmark of international significance and world-class destination to be enjoyed by all.

The World Trade Center (WTC) Marketing and Communications Manager reports to the CX Program Manager in the WTC Department and assists in pushing the Division toward achieving its objectives:

• To clearly and effectively communicate and engage with WTC customers*
• To keep WTC customers moving through programs that promote effective and efficient transportation of people and goods
• To support WTC business/commerce and to attract new and repeat customers to the WTC through activation of space—both physical and digital
• To establish the WTC as a good neighbor and an example to the community at large through programs that promote world-class design and environmental stewardship

*WTC customers are defined as anyone who uses WTC facilities, including the general public as well as stakeholders and business partners.  WTC customers are visitors, tourists, commuters, workers, neighbors, and passers-by.

Responsibilities

The World Trade Center (WTC) Marketing and Communications Manager will manage a wide variety of projects, contractors & staff, at the direction of the Customer Experience (CX) Program Manager.  Responsibilities include the ongoing administration of the special events, activations, licensing, films and photo shoots program at the WTC, in addition to building relationships inside and outside the Agency to promote the WTC and encourage additional future activations and customer amenities.  This also involves a wide variety of short- and long-term WTC marketing-communications, customer engagement, and stakeholder coordination projects, including but not limited to work in a variety of traditional and non-traditional media.   All of the projects require a solid knowledge of Port Authority structures/procedures and knowledge of the special events, communications and media industry, as well as the ability to define audiences and communications objectives, and design plans and programs to meet those objectives.

Events & Activations

Manage, maintain, and enhance WTC special events, activations, licensing, films and photo shoots program, including production support as well as regulatory review and coordination.

Develop and maintain annual budgets for special events.

Oversight of procurement process for all external event production vendors.

Work with Agency’s Marketing department on all 3rd Party Use policies for WTC and assist in implementation of updates to the program.

Responsible for overall event scheduling, including updating the WTC events calendar and providing notifications as needed.

Marketing & Promotions

Form strategic partnerships with internal/external stakeholders and business partners to foster collaborative efforts in communication and marketing to promote the WTC campus.

Manage CX support projects for WTC special events, including, but not limited to: creative & print timelines, digital & marketing promotions, media coordination, etc.

Work collaboratively with Agency Departments (i.e.; Marketing, Media, CX, Technology, etc.) to provide direction to internal staff/external vendors, to evaluate the work product and see project(s) through to execution.

Remain abreast of industry trends in the special events category and prepare benchmarking recommendations to improve ROIs and to optimize marketing channel analytics.

Track ongoing special events/media activity at the WTC for communication and coordination within and outside the Agency.

Communications

Work with various departments (Security, Operations, Media, etc.) on crisis communication strategy for WTC special events.

Work with Site-Wide Property Manager, WTC Operations & Security teams to implement customer-facing communications & information campaigns, in collaboration with the WTC Design team.

Team Leadership & Coordination 

Assist in Leadership of Customer Experience Program staff and cross-functional teams to drive the customer experience and a customer-centric culture.

Manage staff performance and development activities to maximize productivity and engagement in support of WTC Customer Experience Program goals and initiatives.

Qualifications

Candidates must present the following qualifications to be considered eligible for this position:

• Undergraduate or Graduate College Degree (Marketing/Communications, Public Relations, Planning or Public Policy degree preferred).
• Minimum of 5-7 years’ experience in the special events, marketing/communications, licensing and/or public relations fields; Experience in the NY/NJ region is highly preferred.
• Experience managing staff and/or contractors.
• Ability to work off-hours, weekends or long hours.

Desired

Ideal candidates will possess the following: 

• Demonstrated ability to successfully establish working relationships and interact with staff at all levels, as well as external entities.
• Must possess exceptional written and verbal communications skills.
• Excellent interpersonal skills, flexibility, and the ability to work under pressure and tight deadlines.
• Excellent project management and time management skills.
• Understanding of social media platforms and keeping abreast of emerging platforms.
• Understanding of media planning and buying principles and NY-NJ media markets.
• Demonstrated ability to work independently and prioritize multiple assignments.
• Working knowledge and/or willingness to be trained in the following systems:
  • Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, PowerBI)
  • Special Events Calendar Management (VenueOps or similar)
  • Social Media Analytics (Hootsuite, Brandwatch or similar)
  • Customer Relationship Management (Salesforce or similar)
  • Marketing Data Analytics (Paid Media, Google Ads, Eventbrite)
  • Website Analytics (Google Analytics, Google Console, SEO Tools, Adobe Analytics, Adobe Target)
  • QR Code Tracking and Analytics (Beaconstac or similar)
  • Customer Survey Analytics (Medallia or similar)
  • Data Visualization (Tableau, Adobe Creative Suite {Photoshop, InDesign, Illustrator}

How to Apply:

Interested candidates should apply to this job by clicking on the "Apply Now" button and submitting a combined cover letter and resume. The Port Authority of NY & NJ welcomes veteran and military spouse applications.

Only applicants under consideration will be contacted.

About The Port Authority:

Founded in 1921, the Port Authority of New York and New Jersey builds, operates, and maintains many of the most important transportation and trade infrastructure assets in the country. The agency's network of aviation, ground, rail, and seaport facilities is among the busiest in the country, supports more than 550,000 regional jobs, and generates more than twenty three billion in annual wages and eighty billion in annual economic activity. The Port Authority also owns and manages the 16-acre World Trade Center site, where the 1,776-foot-tall One World Trade Center is now the tallest skyscraper in the Western Hemisphere.

Equal Opportunity Employer

The Port Authority of New York & New Jersey/Port Authority Trans-Hudson (PATH) is an Equal Opportunity Employer.