Senior Manager, Marketing

Responsibilities

Marketing Department

Our vision is a Marketing Department that develops a new kind of relationship between the Port Authority’s core brands and the customers they serve through data-driven, authentic engagement and dynamic storytelling across channels to earn their trust.

Functional Oversight

Reporting to the Director of Marketing, the Senior Manager, Marketing will play a critical role in helping establish and execute strategic and creative plans, online and offline, to reinvent how the Port Authority engages with the hundreds of millions customers who use and rely upon the Port Authority’s airports, PATH commuter rail, port, and bridges and tunnels facilities to get to where they need to go. This is a leadership role with responsibility for developing strategic plans and drive creative execution to help reimagine a “customer service first” model. As a senior member of the marketing team, the Senior Manager, Marketing will be a key player in building a “best in class” marketing organization.

At a time of exciting change and innovation within the Port Authority, the Senior Manager, Marketing will be expected to deliver against several key pillars of focus: marketing strategy, creative development and execution, data-driven decision-making and measurement, and digital ecosystem optimization (e.g. website personalization strategies). Working closely with the Director of Marketing, s/he will help transform the marketing function from one of execution to one of strategic leadership.

The Senior Manager, Marketing will guide department staff in the creation and delivery of marketing initiatives including advertising campaigns, website content, collateral materials, and other marketing deliverables. This position is also responsible for oversight of some external vendors including the marketing agency of record and freelance creative talent.

Key Responsibilities:

• Provide strategic, creative and executional direction for the Port Authority’s airports, PATH, Port, Tunnels and Bridges marketing.
• Work with the marketing managers to develop strategies with detailed and actionable work plans that deliver against the Agency’s priorities, especially in terms of creating a world class, 21st century customer experience: “beautiful ideas beautifully executed”.
• Develop and execute strategies to optimize the ROI of our new Agency website, from personalization strategy to content development.
• Lead staff of ten, including three direct reports.
• Working closely with the Director of Marketing, help transform the team into a truly strategic function for the Port Authority.
• Prepare the annual marketing budget submission; and monitor expenditures throughout the year to ensure budget compliance.
• Oversee the preparation various administrative plans and documents required for agency programs and initiatives such as the Business Continuity Plan, MWBE reporting, etc.

Qualifications

• At least 10 years of management/supervisory experience in marketing and brand strategy.
• Bachelor’s degree from an accredited college or university or equivalent work experience.
• Experience in digital strategy (e.g. personalization or content development)
• Experience with/knowledge of client-side ad agency management and media buying strategies and practices.
• Experience with supervision of graphic design resources.

Desired

Ideal candidates will present the following profile:

Preferred: experience in a core Port Authority business: aviation, transport or infrastructure.

Demonstrated knowledge of the New York/New Jersey media environment is a plus.

An agile, rigorous, driven and creative professional mindset.

Proven change management experience.

Compensation & Benefits

The Port Authority of New York and New Jersey offers a competitive salary, an outstanding benefits package and a professional environment that supports development and recognizes achievement.

How To Apply

Interested candidates should apply to this job by clicking on the Apply Now button and submitting a combined cover letter and resume. The Port Authority of NY & NJ welcomes veteran and military spouse applications.

Only applicants under consideration will be contacted.

About The Port Authority

The Port Authority of New York & New Jersey builds, operates, and maintains critical transportation and trade assets. Its network of aviation, rail, surface transportation and seaport facilities annually safely moves tens of millions of people, transports vital cargo and powers the region’s economy. The Port Authority also owns and manages the 16-acre World Trade Center site, home to the iconic One World Trade Center.

EQUAL OPPORTUNITY EMPLOYER

The Port Authority of New York & New Jersey/Port Authority Trans-Hudson (PATH) is an Equal Opportunity Employer.